The book introduces CPFR, a new Supply Chain Management concept, which helps companies achieve higher efficiency in their value chains. It explains an integrated process of marketing, production and sales processes in consumer goods firms (retailers and suppliers) and quantifies the resulting cost saving potentials. Cases written by experts from companies like Procter & Gamble, Nabisco and Wal-Mart will serve to illustrate the concepts presented.
The book introduces CPFR, a new Supply Chain Management concept, which helps companies achieve higher efficiency in their value chains. It explains an integrated process of marketing, production and sales processes in consumer goods firms (retailers and suppliers) and quantifies the resulting cost saving potentials. Cases written by experts from companies like Procter & Gamble, Nabisco and Wal-Mart will serve to illustrate the concepts presented.
Prof. Dirk Seifert ist seit April 2002 Professor an der University of Massachusetts, Department of Management and Marketing. Er ist Visiting Scholar an der Harvard Business School in den USA. Zuvor war er Direktor bei der Bertelsmann AG. Weitere berufliche Stationen waren das Category Management von Procter & Gamble und das Internationale Marketing der Bayer AG. Er studierte Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Unternehmensführung an der Universität Lüneburg und der University of California in Berkeley. Seine Arbeitsgebiete umfassen vor allem Efficient Consumer Response, Category Management, Supply Chain Management, CPFR, Multi-Channel Management und Strategic Retail Management. Er ist Autor von zahlreichen Büchern (z.B. "Efficient Consumer Response" und "Collaborative Planning, Forecasting and Replenishment") und Artikeln in Zeitschriften wie z.B Harvard Business Manager, Zeitschrift für Markenführung, Absatzwirtschaft und International Journal of Retail and Distribution Management.
Inhaltsangabe
Foreword of the VICS-CPFR Committee Preface of the Author 1. Efficient Consumer Response as the Origin of CPFR Dr. Dirk Seifert, Harvard Business School 1.1 The Goals and Tasks of the ECR Concept 1.2 The Reversal of the Push Principle to the Pull Principle in the SupplyChain 1.3 ECR-Collaboration Field Logistics: Supply Chain Management 1.4 ECR-Collaboration Field Marketing: Category Management 2. The CPFR Concept 2.1 The CPFR Value Proposition Dr. Dirk Seifert, Harvard Business School 2.2 Sales and Order Forecasts in the CPFR Process for Retail Prof. Dr. Gerhard Arminger, University of Wuppertal and SAF AG 2.3 CPFR emerges as the next Movement in Supply Chain Management Joseph C. Andraski, VICS-CPFR and OMI International 2.4 CPFR - Status and Perspectives: Key Results of a CPFR Survey in the Consumer Goods Sector and Updates Julie Fraser, Industry Directions 3. CPFR in North America 3.1 Major Trends in North American CPFR Adoption Tom Friedman and Greg Belkin, MoonWatch Media 3.2 Consumer Centric CPFR Lawrence E. Fennell, Wal-Mart 3.3 CPFR - Views and Experiences at Safeway Christopher A. Brady, Safeway 4. CPFR in Europe 1 4.1 CPFR: Ready to take off in Europe Dr. Dirk Seifert, Harvard Business School 4.2 CPFR in Germany, Austria and Switzerland Saskia Treeck and Michael Seishoff, CCG
Foreword of the VICS-CPFR Committee Preface of the Author 1. Efficient Consumer Response as the Origin of CPFR Dr. Dirk Seifert, Harvard Business School 1.1 The Goals and Tasks of the ECR Concept 1.2 The Reversal of the Push Principle to the Pull Principle in the SupplyChain 1.3 ECR-Collaboration Field Logistics: Supply Chain Management 1.4 ECR-Collaboration Field Marketing: Category Management 2. The CPFR Concept 2.1 The CPFR Value Proposition Dr. Dirk Seifert, Harvard Business School 2.2 Sales and Order Forecasts in the CPFR Process for Retail Prof. Dr. Gerhard Arminger, University of Wuppertal and SAF AG 2.3 CPFR emerges as the next Movement in Supply Chain Management Joseph C. Andraski, VICS-CPFR and OMI International 2.4 CPFR - Status and Perspectives: Key Results of a CPFR Survey in the Consumer Goods Sector and Updates Julie Fraser, Industry Directions 3. CPFR in North America 3.1 Major Trends in North American CPFR Adoption Tom Friedman and Greg Belkin, MoonWatch Media 3.2 Consumer Centric CPFR Lawrence E. Fennell, Wal-Mart 3.3 CPFR - Views and Experiences at Safeway Christopher A. Brady, Safeway 4. CPFR in Europe 1 4.1 CPFR: Ready to take off in Europe Dr. Dirk Seifert, Harvard Business School 4.2 CPFR in Germany, Austria and Switzerland Saskia Treeck and Michael Seishoff, CCG
Rezensionen
"Den bisher umfassendsten Überblick über CPFR hat der ehemalige Procter-Manager und Wirtschaftswissenschaftler Dr. Dirk Seifert in Buchform zusammengestellt. (Lebensmittelzeitung, 8. Mai 2002)
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