Color for Profit - Cheskin, Louis
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Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.

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Produktbeschreibung
Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.
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Autorenporträt
Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.