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In the visual arts, color theory is a body of practical guidance to color mixing and the visual impacts of specific color combinations. Although color theory principles first appear in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci, a tradition of "colory theory" begins in the 18th century, initially within a partisan controversy around Isaac Newton's theory of color and the nature of so-called primary colors. From there it developed as an independent artistic tradition with only superficial reference to colorimetry and vision science.

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In the visual arts, color theory is a body of practical guidance to color mixing and the visual impacts of specific color combinations. Although color theory principles first appear in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci, a tradition of "colory theory" begins in the 18th century, initially within a partisan controversy around Isaac Newton's theory of color and the nature of so-called primary colors. From there it developed as an independent artistic tradition with only superficial reference to colorimetry and vision science.