Coming Attractions? - Meza, Philip E
27,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

"This book forcefully instructs media and tech companies to accept the shotgun wedding imposed by digitization, and profit from the long honeymoon of convergence. Using both historical and strategic analysis deftly, Philip Meza shows how Hollywood and Silicon Valley can reason together. His examples are Oscar-worthy and his rules as logical as a microprocessor's architecture: companies and their shareholders ignore these lessons at their peril."--Reed E. Hundt, author of In China's Shadow: The Crisis of American Entrepreneurship (2006), member of the board of Intel Corporation, former chairman of the Federal Communications Commission…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
"This book forcefully instructs media and tech companies to accept the shotgun wedding imposed by digitization, and profit from the long honeymoon of convergence. Using both historical and strategic analysis deftly, Philip Meza shows how Hollywood and Silicon Valley can reason together. His examples are Oscar-worthy and his rules as logical as a microprocessor's architecture: companies and their shareholders ignore these lessons at their peril."--Reed E. Hundt, author of In China's Shadow: The Crisis of American Entrepreneurship (2006), member of the board of Intel Corporation, former chairman of the Federal Communications Commission
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Philip E. Meza is a research associate at the Stanford Graduate School of Business. In addition, he consults in strategy and has worked with firms including Bain & Company and his own clients in a variety of industries in the United States, Australia, and South Africa. He is the coauthor of Strategic Dynamics: Concepts and Cases (2005)