Leo Bogart

Commercial Culture

The Media System and the Public Interest

• Broschiertes Buch

Produktbeschreibung

This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the media should not be left to market forces.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 416
• Erscheinungstermin: 31. August 2000
• Englisch
• Abmessung: 229mm x 152mm x 22mm
• Gewicht: 600g
• ISBN-13: 9780765806055
• ISBN-10: 0765806053
• Artikelnr.: 21050859

Autorenporträt

Leo Bogart

Inhaltsangabe

Introduction
I: Fundamentals
1: What are The Media?
2: The Media System
II: Advertising as the Driving Force
3: The Presence of Advertising
4: Paying the Piper, Calling the Tune
5: Advertising by the Numbers
III: Flaws and Failures of Commercial Culture
6: The Pursuit of Sensation
7: The News as Entertainment
8: Believing in the Make-Believe
IV: Dynamics of Commercial Culture
9: The Manufacture of Taste
10: Managing Commercial Culture
11: Media Support and Media Substance
V: Is There a Better Way?
12: Reform, Restructure, or Leave It Be?