Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy.
Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Peter Howson is a director of AMR International London's leading independent Commercial Due Diligence specialists. He has over 25 years of M&A and business development experience in industry and as an adviser. He has been involved in a wide range of acquisitions - private equity and corporate, domestic and cross border - in a diverse range of markets in both manufacturing and service industries. He is a regular speaker at M&A and due diligence conferences.
Inhaltsangabe
Part I The Basics Chapter 1 What's It All About? Chapter 2 Getting Started Part II Analytical Techniques Chapter 3 Which Market is the Target In? Chapter 4 Industry Attractiveness Chapter 5 Which Customers is the Target Serving? Chapter 6 Ability to Compete Chapter 7 Competitor Analysis Chapter 8 The New Reality Chapter 9 CDD in Special Situations Chapter 10 Assessing Management Chapter 11 Using the Output Part III Collecting and Presenting the Data Chapter 12 Structuring and Planning Chapter 13 Interviewing Chapter 14 Writing the Report
Part I The Basics Chapter 1 What's It All About? Chapter 2 Getting Started Part II Analytical Techniques Chapter 3 Which Market is the Target In? Chapter 4 Industry Attractiveness Chapter 5 Which Customers is the Target Serving? Chapter 6 Ability to Compete Chapter 7 Competitor Analysis Chapter 8 The New Reality Chapter 9 CDD in Special Situations Chapter 10 Assessing Management Chapter 11 Using the Output Part III Collecting and Presenting the Data Chapter 12 Structuring and Planning Chapter 13 Interviewing Chapter 14 Writing the Report
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