Emma Perot

Commercialising Celebrity Persona

Intellectual Property Law and Practice

• Broschiertes Buch

Produktbeschreibung

"This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans"--

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Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 256
• Erscheinungstermin: 6. März 2025
• Englisch
• Abmessung: 234mm x 156mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781509966134
• ISBN-10: 1509966137
• Artikelnr.: 70212709

Autorenporträt

Emma Perot is Lecturer in Law at the University of the West Indies, St Augustine, Trinidad and Tobago.

Inhaltsangabe

1. Introduction 2. Legal Regulation of Persona in the UK, New York, and
California 3. What Influences Behaviour? 4. Dispute Resolution 5.
Advertising Industry 6. Merchandising Industry 7. Film and Television
Industry 8. Reality Sports Video Games 9. Conclusion