Communeqation - Smith, Julian
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For over a decade, our obsessive Digital Age screen habits have eroded our focus, productivity, acuity and empathy. This has had a damaging impact on our interpersonal communication capabilities. Today's most effective, influential, and highly rewarded communication skill remains Emotional Intelligence, also known as EQ (which stands for "Emotional Quotient"). But applying EQ demands empathy, perception and cognitive fluency--the very faculties undermined by our habitual fixation on screens. Now "communEQation" reveals and resolves the complex communication challenges of this over-messaged…mehr

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Produktbeschreibung
For over a decade, our obsessive Digital Age screen habits have eroded our focus, productivity, acuity and empathy. This has had a damaging impact on our interpersonal communication capabilities. Today's most effective, influential, and highly rewarded communication skill remains Emotional Intelligence, also known as EQ (which stands for "Emotional Quotient"). But applying EQ demands empathy, perception and cognitive fluency--the very faculties undermined by our habitual fixation on screens. Now "communEQation" reveals and resolves the complex communication challenges of this over-messaged Digital Age, illuminating the elusive pathway to an effective balance between screen use and peak communicative function.
Autorenporträt
In writing this book, Julian Smith has drawn upon the best of what he learnt from a career path in which he has built experience in a uniquely diverse spread of communication-related disciplines: as a copywriter, ad agency founder, strategist, film director, producer, voice-over narrator, keynote speaker, lecturer/trainer and journalist. Even, in his youth, as a radio broadcaster and pub comic. Julian has created successful campaigns for some of the world's biggest brands, including Shell, Coca-Cola, Ford, General Motors and Cadbury. In educational roles, he has guest-lectured on Advertising at the Macquarie Graduate School of Management in Sydney; on Direct Marketing at Monash University Melbourne; and on dialogue in film for the Australian Film Television and Radio School. He was a Copyschool mentor for a decade. For 7 years, he was also the honorary Creative lecturer for the Australian Association of National Advertisers education program for marketers.