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From making a great first impression to proper communication for scheduling and handling difficult patients, [Amy Demas] shows how to dramatically improve conversion rates, build your practice, and create raving fans in the process. ... Implementing her time-tested methods will help build teamwork and reap big profits for your practice! -John K. McGill, CPA, MBA, JD, President of John K. McGill & Company, McGill & Hill Group ... This book is an opportunity for us to gain some insights from [Amy's] vast experience ... as a consultant who has seen the good, the bad, and the ugly in numerous orthodontic practices. Sharing her experiences with us in the form of a book is a true blessing. -Dr. Dave Paquette, Paquette Orthodontics ... [Amy] has always been forward thinking and persistent in ensuring processes are the best they can be. I am excited to see Amy sharing her knowledge through this book. She truly practices what she teaches, and everyone can benefit from her understanding of customer service and communication. -Amy Schmidt, President of Ortho2