Communicating about Vaccine Safety - Pan American Health Organization
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Vaccines save between 2 million and 3 million lives each year and protect the entire population from more than a dozen life- threatening diseases. Thanks to vaccination, smallpox was eradicated in 1980, and we are on track to eradicate polio. However, despite great strides in the control of measles, one of the most contagious diseases known, the last few years have unfortunately seen an increase in cases. This is why high vaccination coverage--95% or more--is needed, posing a major technical and communication challenge for health workers. Studies show that telling people about the quality,…mehr

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Produktbeschreibung
Vaccines save between 2 million and 3 million lives each year and protect the entire population from more than a dozen life- threatening diseases. Thanks to vaccination, smallpox was eradicated in 1980, and we are on track to eradicate polio. However, despite great strides in the control of measles, one of the most contagious diseases known, the last few years have unfortunately seen an increase in cases. This is why high vaccination coverage--95% or more--is needed, posing a major technical and communication challenge for health workers. Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn¿t increase coverage. For this reason, it¿s necessary to understand the reasons why people choose not to get vaccinated or not get their children vaccinated, in order to begin a two-way respectful dialogue using the best, most effective messages. Given this context, the main objective of these guidelines is to provide tools for staff working in the field of immunization to support effective communication between health personnel and the general population, with the aim of strengthening, maintaining or recovering trust in vaccines and the immunization programs in the Region of the Americas.
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Autorenporträt
The Pan American Health Organization (PAHO) is the specialized international health agency for the Americas. Under the leadership of its 52 member countries and territories, PAHO sets regional health priorities, mobilizes action to address health problems and published reports and health guidelines to further those aims. Wearing two institutional hats, PAHO is the specialized health agency of the Inter-American System and also serves as Regional Office for the Americas of the World Health Organization (WHO).