- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability
Andere Kunden interessierten sich auch für
- Magali A DelmasThe Green Bundle38,99 €
- Stevie FamulariDesigning Green Spaces for Health61,99 €
- Tourism in the Green Economy71,99 €
- Crises of Global Economies and the Future of Capitalism65,99 €
- Laurie K. BensonThe Manager's Pocket Guide to eCommunication: Communicating Effectively in a Digital Age18,99 €
- AnonymousPacific Coast Mercantile Director. A Direct Communicating Medium for Tradesmen20,99 €
- E. WilliamsGreen Giants18,99 €
-
-
-
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 320
- Erscheinungstermin: 30. November 2013
- Englisch
- Abmessung: 230mm x 156mm x 20mm
- Gewicht: 430g
- ISBN-13: 9780765636812
- ISBN-10: 0765636816
- Artikelnr.: 38425424
- Verlag: Taylor & Francis
- Seitenzahl: 320
- Erscheinungstermin: 30. November 2013
- Englisch
- Abmessung: 230mm x 156mm x 20mm
- Gewicht: 430g
- ISBN-13: 9780765636812
- ISBN-10: 0765636816
- Artikelnr.: 38425424
Eda Gurel-Atay, Lynn R Kahle
Preface 1. Introduction to the Psychology of Communicating Sustainability
Part I. Understanding Environmental Sustainability: What It Means to
Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many
Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding
Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants
of Sustainable Consumption 5. Religion and Religiosity's Influence on
Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic
Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating
Hispanics 8. The Influence of Visual Information on Environmentally
Significant Behavior Part III. Increasing Sustainable Consumption:
Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge
Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the
Public: Message Framing Matters 11. Consumer Creativity and Its
Implications for Sustainability Marketing 12. Consequences of Legislating
Packaging Behavior: Germany's Green Dot Program and Its Communications Part
IV. Applications of Environmental Sustainability 13. Preschool Children's
Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14.
Semantic Analysis of Energy-Related Conversations in Social Media: A
Twitter Case Study 15. Oregon's Iconic Bottle Bill 16. Defining Livability:
How Livable Communities Contribute to and Benefit from Social Cohesion
Part I. Understanding Environmental Sustainability: What It Means to
Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many
Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding
Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants
of Sustainable Consumption 5. Religion and Religiosity's Influence on
Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic
Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating
Hispanics 8. The Influence of Visual Information on Environmentally
Significant Behavior Part III. Increasing Sustainable Consumption:
Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge
Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the
Public: Message Framing Matters 11. Consumer Creativity and Its
Implications for Sustainability Marketing 12. Consequences of Legislating
Packaging Behavior: Germany's Green Dot Program and Its Communications Part
IV. Applications of Environmental Sustainability 13. Preschool Children's
Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14.
Semantic Analysis of Energy-Related Conversations in Social Media: A
Twitter Case Study 15. Oregon's Iconic Bottle Bill 16. Defining Livability:
How Livable Communities Contribute to and Benefit from Social Cohesion
Preface 1. Introduction to the Psychology of Communicating Sustainability
Part I. Understanding Environmental Sustainability: What It Means to
Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many
Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding
Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants
of Sustainable Consumption 5. Religion and Religiosity's Influence on
Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic
Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating
Hispanics 8. The Influence of Visual Information on Environmentally
Significant Behavior Part III. Increasing Sustainable Consumption:
Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge
Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the
Public: Message Framing Matters 11. Consumer Creativity and Its
Implications for Sustainability Marketing 12. Consequences of Legislating
Packaging Behavior: Germany's Green Dot Program and Its Communications Part
IV. Applications of Environmental Sustainability 13. Preschool Children's
Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14.
Semantic Analysis of Energy-Related Conversations in Social Media: A
Twitter Case Study 15. Oregon's Iconic Bottle Bill 16. Defining Livability:
How Livable Communities Contribute to and Benefit from Social Cohesion
Part I. Understanding Environmental Sustainability: What It Means to
Consumers 2. Sustainability: Is Perception as Good as Reality? 3. The Many
Shades of Greenwashing: Using Consumer Input for Policy Decisions Regarding
Green Advertisements 4. Product End-of-Life Decisions Part II. Determinants
of Sustainable Consumption 5. Religion and Religiosity's Influence on
Sustainable Consumption Behaviors 6. Sustainable Behavior and Holistic
Thinking 7. Green Advertising and Behavior: Non-Hispanics vs. Acculturating
Hispanics 8. The Influence of Visual Information on Environmentally
Significant Behavior Part III. Increasing Sustainable Consumption:
Conceptual Frameworks 9. Reluctant for a Reason? A Persuasion Knowledge
Perspective on Green Advertising 10. Promoting Low-Carbon Policy to the
Public: Message Framing Matters 11. Consumer Creativity and Its
Implications for Sustainability Marketing 12. Consequences of Legislating
Packaging Behavior: Germany's Green Dot Program and Its Communications Part
IV. Applications of Environmental Sustainability 13. Preschool Children's
Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory 14.
Semantic Analysis of Energy-Related Conversations in Social Media: A
Twitter Case Study 15. Oregon's Iconic Bottle Bill 16. Defining Livability:
How Livable Communities Contribute to and Benefit from Social Cohesion