Communicating to a Diverse Workforce at Spier - Njomo, Louis Mosake
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Suppression of freedom to be communicated to and expression was one of the major malpractices of the apartheid regime in South Africa. In addition to the measures enacted by the democratic Government of South Africa to ensure freedom of expression and access to information, South African organisations have also realized the importance of effective communication to the organisation's success.However, many of these organisations still encounter numerous challenges in communicating to their highly diversified workforce. This study explores the communication challenges faced by Spier, one of South…mehr

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Produktbeschreibung
Suppression of freedom to be communicated to and expression was one of the major malpractices of the apartheid regime in South Africa. In addition to the measures enacted by the democratic Government of South Africa to ensure freedom of expression and access to information, South African organisations have also realized the importance of effective communication to the organisation's success.However, many of these organisations still encounter numerous challenges in communicating to their highly diversified workforce. This study explores the communication challenges faced by Spier, one of South Africa's organisations formed just after the demise of the apartheid regime. Possible suggestions have also been made to improve communication within the organisation.
Autorenporträt
Dr. Louis Mosake Njomo ist Senior Lecturer in der Abteilung für Marketing an der Universität Douala in Kamerun. Er hat an der Cape Peninsula University of Technology in Kapstadt, Südafrika, promoviert. Er ist Autor und Mitautor zahlreicher wissenschaftlicher Veröffentlichungen in den Bereichen Verbraucherverhalten, Subsistenzmärkte und Kundenservice.