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This book addresses an important topic, an area that is becoming more and more relevant in the administrative and marketing field: The Corporate Image, which is increasingly valued and identified by companies as an administrative management tool; but, before it emerges the doubt of what is and what role comes to take the Corporate Image in the current company?That is why applying and taking into account several concepts, from general to particular management, with a vision and conceptualization of marketing, we will study the case of the Voces de Alabanza choir, whose bases are not only focused on offering services through music, but also in the entire organization and the importance of good communication with their current and potential customers.