In this book, we have tried to delve deeper into visual communication in order to contribute more effectively to discussions in the field of communication. As graphic images become more common in people's daily lives through their presence in the media, be it print, electronic or digital, a study of their production process becomes imperative. Within this context, we can also see the negligence (or difficulty) in relation to research in the area to delve into the topic in an exploratory way, which involves semiotics itself. It is therefore an incipient topic that is of interest to the field of communication.