Communication Design and Branding

A Multidisciplinary Approach
Herausgegeben:Martins, Nuno; Raposo, Daniel

• Broschiertes Buch

Produktbeschreibung

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

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Produktdetails

• Springer Series in Design and Innovation 32
• Verlag: Springer / Springer Nature Switzerland / Springer, Berlin
• Artikelnr. des Verlages: 978-3-031-35387-1
• 2023
• Seitenzahl: 376
• Erscheinungstermin: 31. August 2024
• Englisch
• Abmessung: 235mm x 155mm x 15mm
• Gewicht: 637g
• ISBN-13: 9783031353871
• ISBN-10: 3031353870
• Artikelnr.: 71520507

Inhaltsangabe

Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label's redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 - Brand Image and user experience.- Between the Image and the Experience of the City: "Learning from Las Vegas"and "New Babylon" as Paradigmatic Cases.- Destination image through TripAdvisor´s reviews analysis.