Everett M. Rogers, Rekha Agarwala-Rogers

Communication in Organizations

• Broschiertes Buch

Produktbeschreibung

Effective advice on communication at every level in an organization, by the author of "Communications Strategies for Family Planning".

Produktdetails

• Verlag: Free Press
• Seitenzahl: 224
• Erscheinungstermin: 19. Januar 1976
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 371g
• ISBN-13: 9780029267103
• ISBN-10: 0029267102
• Artikelnr.: 22284052

Autorenporträt

Everett M. Rogers is Professor of Communication at the Institute for Communication Research at Stanford University, and the author of Communication Strategies for Family Planning and co-author, with F. Floyd Shoemaker, of Communication of Innovations.

Inhaltsangabe

Contents
Preface
Chapter 1. The Nature of Organizational Communication
The Rise and Fall of the Pruitt-Igoe Project
The Importance of Organizational Communication
The Hospital as an Information System
Studying Communication in Organizations
Main Elements in the Communication Process
The Nature of Communication Research
The Component Approach in Past Communication Research
From Linear Models to a Systems Approach
Biases in Past Communication Research
Research on Communication in Organizations
Toward Network Analysis
Summary
Chapter 2. Three Schools of Organizational Behavior
Revolutionary Paradigms and Invisible Colleges
Scientific Management School
Critical Reactions to Taylorism
Taylorism and Communication
Human Relations School
Illumination at the Hawthorne Plant
Enter the Professors
Rediscovering Informal Communication
Changing Organizational Behavior Through the Human Relations Approach
The Scanlon Plan: An Operationalization o[ the Human Relations Approach
Criticisms of the Hawthorne Studies
The Contribution of Chester Barnard
Other Human Relationists: The Human Resources Subschool
From S-M-C-R to R-M-C-S
"The Plant Is Closing, The Plant Is Closing"
The Systems School
General Systems Theory
The Unfulfilled Potential of Systems-Oriented Research in Organizations
An Open System Approach
Looking Outward
Tile Internal Function of Communication
Daniel Katz and Robert Kahn
The "Technology" Subschool
The Systems View of Communication
Summary
Chapter 3. Open System Theory and Organizational Environments
Environment to the Fore
What Is Environment?
Research on Organizational Environments
Information and Uncertainty
Inputs and Outputs
Measuring Environmental Dimensions
Boundary-Spanning Cosmopolites
Coping with the Environment: The TVA and Cooptation
The Environment and Organizational Innovation
Perceived Environment and Innovation in Agency A and B
Organizational Climates
Summary
Chapter 4. The Effect of Organizational Structure on Communication Behavior
What Is Structure?
The Organization Chart and the Formal Structure of an Organization
Rumors and the Informal Communication Structure
Bureaucracy
The Black Hole of Calcutta as a Communication Breakdown in a Bureaucracy
Mao Tse-tung's Antibureaucracy in China
Structure's Effect on Communication
Restricted Flows and Information Overload
Distortion at My Lai
Distortion and Omission
Horizontal and Vertical Flows
"Sound Of" at the Bank Red Hammers in Peking
Formal and Informal Communication Flows
Informal Communication Roles
Communication Behavior as a Determinant of Organizational Structure
BÄrolandschaft: Offices Without Walls
Summary
Chapter 5. Communication Networks in Organizations
Why Are Networks Important?
Formal Structure and Communication Networks
System Effects
"It's a Small World!"
Personal Networks: Radial and Interlocking
Putting Structure Back into Organizational Communication
Laboratory Experiments on Small Group Networks
Background of the Small Groups Studies
Circle, Wheel, and Chain
Criticisms of the Small Groups Studies
Network Analysis
Background on Network Analysis in Organizations
Network Analysis Procedures
An Illustration of Communication Network Analysis in an Organization
Individual Communication Roles in Organizations
Gatekeepers
Liaisons
Opinion Leaders
Cosmopolites
Communication Structural Variables
Personal Communication Networks
Clique-Level Analysis
System-Level Analysis
Summary
Chapter 6. Innovation In Organizations
Innovation and Innovativeness
Innovation and Change
The Process of Innovation in Organizations
Innovation as a Stepwise Process
Performance Gaps and Problem Definition
Knowledge of Innovations and Reinvention
External Accountability
Slack Resources
Organizational Structure
Stages in the Innovation Process
Consequences of Innovation for Organizational Effectiveness
Innovation and Bureaucracy in the Kingdom of Siam
Organizational Innovativeness Research on Organizational Innovativeness
Three Questionable Assumptions of Diffusion Research Perspectives on
Innovation
Summary
Chapter 7. A Propositional Summary
References
Author Index
Subject Index