The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.…mehr
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.
Larry Z. Leslie is Associate Professor Emeritus of Mass Communications at the University of South Florida, Tampa.
Inhaltsangabe
Table of Contents Preface SECTION I FOUNDATIONS Chapter 1 Welcome Chapter 2 Understanding Culture and Research Chapter 3 Getting Started Chapter 4 Designing a Research Study SECTION II METHODOLOGIES Chapter 5 Focus Group Research Chapter 6 Survey Research Chapter 7 Historical Research Chapter 8 Text Analysis Chapter 9 Feminist Methodology by Kim Golombisky Chapter 10 Internet and Social Media Research SECTION III WRITING A RESEARCH REPORT Chapter 11 Writing Style Chapter 12 Report Format SECTION IV APPLICATIONS Chapter 13 An Individual Research Proposal Chapter 14 A Group Research Project `
Table of Contents Preface SECTION I FOUNDATIONS Chapter 1 Welcome Chapter 2 Understanding Culture and Research Chapter 3 Getting Started Chapter 4 Designing a Research Study SECTION II METHODOLOGIES Chapter 5 Focus Group Research Chapter 6 Survey Research Chapter 7 Historical Research Chapter 8 Text Analysis Chapter 9 Feminist Methodology by Kim Golombisky Chapter 10 Internet and Social Media Research SECTION III WRITING A RESEARCH REPORT Chapter 11 Writing Style Chapter 12 Report Format SECTION IV APPLICATIONS Chapter 13 An Individual Research Proposal Chapter 14 A Group Research Project `
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