Andere Kunden interessierten sich auch für
![To What Degree Does IT Influence Competitive Advantage?]( "To What Degree Does IT Influence Competitive Advantage?")
To What Degree Does IT Influence Competitive Advantage?16,95 €![Hunter Library - IT infrastructure of a library]( "Hunter Library - IT infrastructure of a library")
Hunter Library - IT infrastructure of a library15,95 €![Resource-Based View of Knowledge Management for Competitive Advantage in an organization]( "Resource-Based View of Knowledge Management for Competitive Advantage in an organization")
Resource-Based View of Knowledge Management for Competitive Advantage in an organization17,95 €![Creation, Sharing and Utilization of Knowledge. Its Affects on the Resource Based View of Competitive Advantage]( "Creation, Sharing and Utilization of Knowledge. Its Affects on the Resource Based View of Competitive Advantage")
Creation, Sharing and Utilization of Knowledge. Its Affects on the Resource Based View of Competitive Advantage15,95 €![Communication for Competitive Tourism Development]( "Communication for Competitive Tourism Development")
Communication for Competitive Tourism Development36,99 €![The Role of New Media in the Constitutional Making Process of Kenya]( "The Role of New Media in the Constitutional Making Process of Kenya")
The Role of New Media in the Constitutional Making Process of Kenya26,99 €![Self-regulation as a tool for media accountability]( "Self-regulation as a tool for media accountability")
Self-regulation as a tool for media accountability32,99 €
This book informs the global village the constraints Small Business Enterprises (SBEs) face and strive to overcome in the competitive business sector by employing communication strategies in order to succeed in Eldoret town. It also reveals the communication strategies SBEs use competitively within Eldoret and across Kenya as their activities reflect the country s economic situation. The author investigates implications of verbal and non-verbal modes of communication such as display, shouting through media, among others, on business activities. She observes that effective use of communication strategies depends on level of education, gender, location of business, among others. The book recommends that the entrepreneurs should be exposed to modern communication facilities such as ICTs through seminars, conferences, workshops and exhibitions. She also recommends sensitization of the public to ensure mutual respect between the public and entrepreneurs and thus develop a more humane language that enhances the interaction of buyers and sellers. This book is recommended for entrepreneurs, policy makers, students, teachers and researchers in the field of Communication Studies.