Communication Strategies of Bangladeshi Pharmaceuticals
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This book is a pragmatic study of Bangladeshi Pharma industry. In the last two decades, this industry has grown at a considerable rate. As the sector is growing rapidly, it is attracting new investments. As a result, number of pharmaceutical company is increasing. All pharmaceutical companies essentially have same "me too" generic products. Thus there is tremendous rivalry among pharmaceutical company. Focus is now increasing on various marketing strategies. The industry now spends more money on marketing than on research and development. Typical pharmaceutical marketing involves personal sell...
This book is a pragmatic study of Bangladeshi Pharma industry. In the last two decades, this industry has grown at a considerable rate. As the sector is growing rapidly, it is attracting new investments. As a result, number of pharmaceutical company is increasing. All pharmaceutical companies essentially have same "me too" generic products. Thus there is tremendous rivalry among pharmaceutical company. Focus is now increasing on various marketing strategies. The industry now spends more money on marketing than on research and development. Typical pharmaceutical marketing involves personal selling of drug products to the doctors through detailing by Medical Representatives and then make the product available at every corner through strong distribution network.This study will be conduct to find out what is the fundamental communication strategy that sticking on target customer (doctors) most and how the customer evaluates this promotional strategy?
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