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Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication._ Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles_ Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques_ Written by an experienced professional and teacher, with a focus on the cross-disciplinary ...
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
_ Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
_ Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
_ Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
_ Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
_ Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
_ Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
_ Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
_ Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
