Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House
Herausgeber: Denton, Robert E.; Hendricks, John Allen

• Gebundenes Buch

Produktbeschreibung

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's...

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Produktdetails

• Lexington Studies in Political Communication
• Verlag: Lexington Books
• Seitenzahl: 188
• Erscheinungstermin: 25. Januar 2010
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 431g
• ISBN-13: 9780739141052
• ISBN-10: 0739141058
• Artikelnr.: 27878696

Autorenporträt

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Inhaltsangabe

Chapter 1: Political Campaigns and Communicating with the Electorate in the
21st Century Chapter 2 : Gadgets, Gismos, and the Web 2.0 Election Chapter
3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential
Election Chapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social
Networks in the 2008 Campaign Chapter 5 : My Fellow Blogging Americans:
Weblogs and the Race for the White House Chapter 6 : Obama and Obama Girl:
YouTube, Viral Videos and the 2008 Presidential Campaign Chapter 7: Email
and Electoral Fortunes: Obama's Campaign Internet Insurgency Chapter 8:
Game ON: Video Games and Obama's race to the White House Chapter 9:
Political Campaigns in the 21st Century: Implications of New Media
Technology