Community And Public Health Education Methods - Bensley, Robert J.; Brookins-Fisher, Jodi
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Updated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. New & Key Features of the Fourth Edition:- Includes a new chapter focusing on using social media tools,…mehr

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Produktbeschreibung
Updated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. New & Key Features of the Fourth Edition:- Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc- Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CEHS with each chapter- Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented.
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Autorenporträt
Dr. Bensley is a professor in the public health program and Director of the eHealth Innovations Group at Western Michigan University. Over the past 31 years, his research interests have focused on using technology modalities as a means for influencing health behavior change. He is the founder of wichealth.org, the largest WIC online parent-child feeding education and behavior change program, which has reached over 10 million WIC clients across 50 states and tribal nations, and the author of the patented Behavioral Intelligence Framework. In addition, Dr. Bensley has served as PI on over 365 externally funded grants and contracts, totaling over $23 million, primarily supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela University in South Africa and recently served as the national president of Eta Sigma Gamma health education honorary.