"Mara Einstein once again brings a clear head and discerning eye to one of our culture's most energetically promoted yet ambiguously motivated sectors. Whether you want to do real good for the world - or simply ridicule those who have been fooled into thinking they are - this book will show you the light. -Douglas Rushkoff, author of Life Inc: How Corporatism Conquered the World and How We Can Take it Back"Mara Einstein pulls back the curtain on some of the most important marketing developments of our day with a nuanced analysis that is both penetrating and fair minded." -Joseph Turow, author of The Daily You: How the New Advertising Industry is Defining Your Identity and Your World"Compassion, Inc challenges us as human beings to look at the true effects of our attempts to "purchase for positive social change." Einstein clearly articulates how we are too often creating the very same problems we are trying to solve. In this smart and well-researched look at the oxymoron of sustainable consumption, Einstein shows us that there is indeed another way, and how we can be more effective as consumers, but most importantly as citizens." -Courtney Hull, Hull Family Foundation