The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. "Competing for Capital"addresses this new environment by providing readers with the information they need on critical issues such as-new laws and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s. These topics require a…mehr
The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. "Competing for Capital"addresses this new environment by providing readers with the information they need on critical issues such as-new laws and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s. These topics require a reevaluation of traditional investor relation techniques, and "Competing for Capital"offers straightforward and accessible solutions to these problems.
BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter (www.marcusletter.com). As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is marcus@marcusletter.com.
Inhaltsangabe
Acknowledgments ix
Preface xiii
CHAPTER 1 Strategic Factors in a New Environment 1 The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor--and What Influences theInvestment Decision 9 This Ain't Your Father's House No More
CHAPTER 3 Regulation 27 Rules Of Disclosure--The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65 A Funny Thing Happened on the Way to Unbridled Wealth . ..
CHAPTER 5 Talking to the Financial Community and the Shareholder89 Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123 What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media165 On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205 If We Don't Know Where We're Going, How Do We Know How to GetThere?
