Competing on Analytics - Davenport, Thomas H.;Harris, Jeanne G.
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You have more information at hand about your business environment than ever before. But are you using it to out-think" your rivals? If not, you may be missing out on a potent competitive tool.
In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and…mehr

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Produktbeschreibung
You have more information at hand about your business environment than ever before. But are you using it to out-think" your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examplesfrom organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Soxilluminate how to leverage the power of analytics.
Autorenporträt
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.
Rezensionen
[the] seminal work, Competing on Analytics , helped shape the evolution of the discipline of business analytics." Health Data Management

Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies..." - ZD Net