Donald A. Marchand (Hrsg.)

Competing with Information

A Manager's Guide to Creating Business Value with Information Content
Mitwirkender: Marchand, Donald A.

• Gebundenes Buch

Produktbeschreibung

In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen "4-Wege"-Diagramm erläutert Don Marchand seine Ideen und untersucht vier verschiedene Möglichkeiten (Risikominimierung, Kostensenkung, Kundenzufriedenheit, Schaffung einer neuen Realität), wie ein Unternehmen Wertschöpfung durch Informationsmanagement erreicht. Marchands Kernaussage lautet: Information ist ein wichtiges Werkzeug für ALLE Manager und leitenden Angestellten, nicht nur für Experten. Seine Botschaft ist klar und deutlich, und er liefert exakt die Information die ein Nichtfachmann braucht. Dieser Band ermöglicht erstmals einem breiten Publikum den Zugang zu Wissen und praktischem Know-How führender Managementexperten.

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Produktdetails

• Executive Development from IMD
• Verlag: Wiley & Sons
• Seitenzahl: 275
• Erscheinungstermin: 15. Juni 2000
• Englisch
• Abmessung: 235mm x 157mm x 25mm
• Gewicht: 628g
• ISBN-13: 9780471899693
• ISBN-10: 0471899690
• Artikelnr.: 08826438

Autorenporträt

Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.

Inhaltsangabe

Foreword Preface Acknowledgements Part One Competing with Information - A Role for Every Manager 1 Why Information is the Responsibility of Every Manager Donald Marchand 2 Creating Business Value with Information Donald Marchand Part Two Putting Information to Work Section A Adding Value with Customers 3 Using Information to Bond with Customers Jacques Horovitz 4 Information as a Service to the Customer Jacques Horovitz 5 Releasing the Power of Market Sensing Sean Meehan 6 Decisions at the Speed of Light - The Impact of Information Technology John Walsh Section B Creating New Reality 7 From Information to Knowledge - How Managers Learn Xavier Gilbert 8 From Information and Knowledge to Innovation Jean-Philippe Deschamps Section C Reducing Costs 9 Co-configuration: Efficient Personalization through Information and IT Andrew Boynton and Bart Victor 10 Using Information for Strategic Cost Reduction Robert Howell Section D Minimizing Risks 11 Information and the Management of Risk Stewart Hamilton 12 Controlling Risks Stewart Hamilton Part Three How your Company can Compete with Information 13 Competing with Information - a Diagnostic for Managers Donald Marchand 14 Open Company Values: Transforming Information into Knowledge-Based Advantages Piero Morosini 15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management Donald Marchand 16 The IT Advantage: Competing Globally with Business Flexibility and Standardization Donald Marchand 17 Building E-Commerce Capabilities: the Four-Net Challenge Donald Marchand Contributors Index

Rezensionen

"Competing with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management." (Sunday Business Post, 16th July 2000)