Stuart St P Slatter

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

• Broschiertes Buch

Produktbeschreibung

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 152
• Erscheinungstermin: 11. Dezember 2015
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 227g
• ISBN-13: 9781138971363
• ISBN-10: 1138971367
• Artikelnr.: 44395090

Autorenporträt

Stuart St P Slatter

Inhaltsangabe

1. Introduction 2. Selected Characteristics of the Market for Ethical
Pharmaceutical Products 3. Patterns of Competition within the Industry 4.
Marketing Strategies 5. The United States: A Comparative Analysis 6.
Predictable Changes in the Competitive Environment 7. Competition in the
Over-the-Counter Market.