Competition, Strategy, and Innovation

The Impact of Trends in Business and the Consumer World
Herausgeber: ¿Liwi¿Ski, Rafa¿; Pu¿lecki, ¿Ukasz

• Gebundenes Buch

Produktbeschreibung

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 252
• Erscheinungstermin: 30. November 2021
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 521g
• ISBN-13: 9781032068909
• ISBN-10: 1032068906
• Artikelnr.: 62267413

Autorenporträt

Rafä ¿liwi¿ski is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland. ¿ukasz Pu¿lecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.

Inhaltsangabe

Introduction - Strategy, innovations and consumer under the influence of megatrends Rafä
liwi
ski and
ukasz Pu
lecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafä
liwi
ski 2. Towards sustainable markets and business models - new trends in building competitive position Magdalena
liwi
ska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Mägorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication - corporation perspective Mägorzata Bartosik-Purgat, Michä Staszków and Michä Lemäski Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions - from Innovation Cooperation to Translational Innovation
ukasz Pu
lecki, Marek D
browski, Michael Czekajlo and Mateusz Pu
lecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Wi
cek-Janka and Alicja Hadry
-Nowak Conclusion - Looking Ahead 2030 Rafä
liwi
ski and
ukasz Pu
lecki