Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.
Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
François Lévêque is Professor of Economics at Mines ParisTech, Université de recherche Paris Sciences et Lettres. He is also a part-time Professor at the Robert Schuman Centre for Advanced Studies, European University Institute, Florence. He founded Microeconomics, a Paris-based economics consultancy, which has recently joined Deloitte.
Inhaltsangabe
Introduction Part I. Competition and Market: 1. Three ski lessons for budding economists 2. Containers conquering the world 3. Casinos and one-armed bandits 4. The great game of international gas 5. The glamorous shipping market 6. Intermezzo: the Earth is not that flat Part II. Competition and Differentiation: 7. Coca-Cola versus Pepsi: the war is over 8. A cruise in a gilded cage 9. Lego's winning game 10. Breakfast cereals invading space 11. Four wine-economics tasting sessions 12. Intermezzo: no end of differentiation Part III. Competition and Innovation: 13. Uberizing the razor 14. Coaches, BlaBlaCar and trains 15. Apple versus Google, season one 16. Apple versus Google, season two 17. Super Mario can die, but like Nintendo he has several lives 18. Intermezzo, on a theme of disruptive innovation Part IV. Competition and Redistribution: 19. Bidding for soccer TV rights 20. For and against fixed retail book prices 21. Gyms running on empty 22. Phantom economics at the opera 23. Uber, or forget about taxis and drivers for a while 24. Intermezzo on the redistributive effects of competition Conclusion. The changing face of competition today.
Introduction Part I. Competition and Market: 1. Three ski lessons for budding economists 2. Containers conquering the world 3. Casinos and one-armed bandits 4. The great game of international gas 5. The glamorous shipping market 6. Intermezzo: the Earth is not that flat Part II. Competition and Differentiation: 7. Coca-Cola versus Pepsi: the war is over 8. A cruise in a gilded cage 9. Lego's winning game 10. Breakfast cereals invading space 11. Four wine-economics tasting sessions 12. Intermezzo: no end of differentiation Part III. Competition and Innovation: 13. Uberizing the razor 14. Coaches, BlaBlaCar and trains 15. Apple versus Google, season one 16. Apple versus Google, season two 17. Super Mario can die, but like Nintendo he has several lives 18. Intermezzo, on a theme of disruptive innovation Part IV. Competition and Redistribution: 19. Bidding for soccer TV rights 20. For and against fixed retail book prices 21. Gyms running on empty 22. Phantom economics at the opera 23. Uber, or forget about taxis and drivers for a while 24. Intermezzo on the redistributive effects of competition Conclusion. The changing face of competition today.
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