Andere Kunden interessierten sich auch für
![Adoption of Benchmarking Concepts in Indian Automotive Industry]( "Adoption of Benchmarking Concepts in Indian Automotive Industry")
Adoption of Benchmarking Concepts in Indian Automotive Industry32,99 €![Evaluation of Consumer Buying Behavior in the Automotive Industry]( "Evaluation of Consumer Buying Behavior in the Automotive Industry")
Evaluation of Consumer Buying Behavior in the Automotive Industry26,99 €![Digitalization in big firms. Review of advances in the automotive industry]( "Digitalization in big firms. Review of advances in the automotive industry")
Digitalization in big firms. Review of advances in the automotive industry18,95 €![The automotive Inchcape during Brexit]( "The automotive Inchcape during Brexit")
The automotive Inchcape during Brexit26,99 €![Supply chain distribution in the automotive industry]( "Supply chain distribution in the automotive industry")
Supply chain distribution in the automotive industry50,99 €![Motives for Chinese and Indian Foreign Direct Investment into Developed Countries within the Automotive Industry]( "Motives for Chinese and Indian Foreign Direct Investment into Developed Countries within the Automotive Industry")
Motives for Chinese and Indian Foreign Direct Investment into Developed Countries within the Automotive Industry42,95 €![Automotive Production Systems and Standardisation]( "Automotive Production Systems and Standardisation")
Automotive Production Systems and Standardisation83,99 €
The research of this dissertation chiefly aimed to fill the gap of little concerned that has been given to entry mode selection that is hampered by competition in China prosperous automotive industry. The latter has been well invested by global firms from all over the world but competition impedes their choice of entry mode. One core aim of this paper was to identity competitive entry barriers that global firms are encountering in large emerging markets such as China automotive industry. A review of the literature revealed that entry mode selection has been one of the most pertinent topics of research; a cornerstone to globalization and the base of creating competitive advantages both locally and globally (Keegan and Green, 2008). There were findings that exporting, franchising/Licensing, joint venture (JV) and wholly-owned (WOS) subsidiary are four most selected entry modes selected to investing large emerging market, most particularly the BRIC countries (Brazil, Russia, India, and China). JV and WOS have been considered as the two most chosen entry modes for China market but no particular attention was given to the automobile industry which very competitive and promising.