Broschiertes Buch

Competitive International Strategy

Key Implementation Issues

Herausgegeben: Pehrsson, Anders
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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. This introduces a new competitive dynamic, influenced by actors in developed and emerging markets. The dynamic puts major demands on executives as they consider future moves that support strategic initiatives. The context of intensified global competition requires attention from practicing (and aspiring) leaders in international business organizations.Drawing on contemporary research, Competitive International Strategy: Key Implementatio...