Sylvia M Chan-Olmsted

Competitive Strategy for Media Firms

Strategic and Brand Management in Changing Media Markets

• Gebundenes Buch

Produktbeschreibung

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 29. September 2005
• Englisch
• Abmessung: 237mm x 160mm x 19mm
• Gewicht: 526g
• ISBN-13: 9780805848120
• ISBN-10: 0805848126
• Artikelnr.: 21858669

Autorenporträt

Sylvia M. Chan-Olmsted

Inhaltsangabe

Contents: Preface.Introduction. Enter the Arena of Strategic Media
Management. A Primer in Strategic Management for Media Firms. A Primer in
Corporate and International Strategy for Media Firms. A Primer in Brand
Management for Media Firms. Strategy and Competition in the New Broadcast
Industries. Strategy and Competition in the Multichannel Media Industry.
Strategy and Competition in the Enhanced Television Market. Strategy and
Competition in the Broadband Communications Market. Strategy and
Competition of Global Media Conglomerates. Conclusions.