Michael E. Porter

Gebundenes Buch

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Beschreibung

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

Autor

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

Produktdetails

• Verlag: Simon & Schuster
• Seitenzahl: 432
• Erscheinungstermin: 1. Juni 1998
• Englisch
• Abmessung: 245mm x 165mm x 38mm
• Gewicht: 620g
• ISBN-13: 9780684841489
• ISBN-10: 0684841487
• Artikelnr.: 21804478

Rezensionen

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.