Andere Kunden interessierten sich auch für
![Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market]( "Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market")
Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market17,95 €![Strategic Foresight and Porter¿s Five Forces]( "Strategic Foresight and Porter¿s Five Forces")
Strategic Foresight and Porter¿s Five Forces24,99 €![Das Konzept des Competitive Intelligence. Ein Schlüssel zur strategischen Marktpositionierung?]( "Das Konzept des Competitive Intelligence. Ein Schlüssel zur strategischen Marktpositionierung?")
Das Konzept des Competitive Intelligence. Ein Schlüssel zur strategischen Marktpositionierung?27,95 €![Methoden des strategischen Innovationscontrollings als Schlüssel zu erfolgreichem Innovationsmanagement]( "Methoden des strategischen Innovationscontrollings als Schlüssel zu erfolgreichem Innovationsmanagement")
Methoden des strategischen Innovationscontrollings als Schlüssel zu erfolgreichem Innovationsmanagement47,95 €![Manager 3.0]( "Manager 3.0")
Manager 3.017,99 €![The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses]( "The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses")
The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analyses37,80 €![Competition among the North American Warehouse clubs: Costco Wholesalers versus Sam¿s Club versus BJ¿s Wholesalers]( "Competition among the North American Warehouse clubs: Costco Wholesalers versus Sam¿s Club versus BJ¿s Wholesalers")
Competition among the North American Warehouse clubs: Costco Wholesalers versus Sam¿s Club versus BJ¿s Wholesalers18,95 €
Academic Paper from the year 2017 in the subject Business economics - Market research, grade: 90.0, Cologne Business School Köln, course: Competitive Intelligence, language: English, abstract: Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.