Andere Kunden interessierten sich auch für
![Budgeting - a short overview]( "Budgeting - a short overview")
Budgeting - a short overview17,95 €![Project Management Certification: a Critical Market Overview]( "Project Management Certification: a Critical Market Overview")
Project Management Certification: a Critical Market Overview18,95 €![A short manual for young leaders. How to start with your first leadership role]( "A short manual for young leaders. How to start with your first leadership role")
A short manual for young leaders. How to start with your first leadership role14,95 €![Overview and Analysis of Operations Management. Lean Operations, Quality Management and Inventory Management]( "Overview and Analysis of Operations Management. Lean Operations, Quality Management and Inventory Management")
Overview and Analysis of Operations Management. Lean Operations, Quality Management and Inventory Management9,99 €![Motivation of Generation Z. An overview of possible motivational incentive systems]( "Motivation of Generation Z. An overview of possible motivational incentive systems")
Motivation of Generation Z. An overview of possible motivational incentive systems16,95 €![LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos]( "LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos")
LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos17,95 €![Ökonomische Effekte von Brand Communities aus Unternehmenssicht]( "Ökonomische Effekte von Brand Communities aus Unternehmenssicht")
Ökonomische Effekte von Brand Communities aus Unternehmenssicht27,95 €
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: A-, University of applied sciences, Munich (FOM), course: International Marketing, language: English, abstract: 1 Introduction1.1 Executive SummaryIn the past years the stress of competition towards companies is growing. In addition, companies can hardly grow or make profit in the long run due to stagnant or shrinking markets and increasing internationalisation. Continuous improvement or enhancements of production technology and the products themselves lead to the fact that products are even more substituted. Thus, it is not sufficient to sell only good products but the service is coming more to the fore from customer's point of view.This change in general conditions leads to a focusing on customer orientation. While the acquisition of new customers was formerly relevant, today's instruments regarding the customer retention gain more importance. Companies recognized that satisfied customers considerably contribute to corporate success. Empirical studies showed that it is five times more expensive to acquire a new customer and considerably cost extensive to recover a lost customer than binding existing customers.1Dissatisfied customers change to competition or harm the company via negative word-ofmouth propaganda. Permanent customer relations in comparison do have a profit- as well as cost-advantage. Customer retention leads to more profit due to the buying frequency, crossselling- effects and cost savings in consequence of saved acquisition costs and efficiency advantages. Further chances result from the decreasing price sensitivity of the customer. Beside of the direct profit impacts of customer retention, indirect impacts on further customer relations occur, e.g. recommendations of satisfied customers. The corporate objective should be the focusing on customer retention and thus to improve the corporate competitive position.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.