Robert Bacal, William T. Brooks

Complete Book of Pp Sales

• Broschiertes Buch

Produktbeschreibung

The Right Phrase forEvery Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time. The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for: Lead Generation Turn cold calls into profitable relationships Expand your customer base Write engaging letters and e-mails Sales Calls Get access to decision makers Present your product in compelling language Resist objections and stalling tactics Customer Service Develop a rapport with every client Handle the most difficult of customers Close every conversation on a positive note

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Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 736
• Erscheinungstermin: 1. Oktober 2009
• Englisch
• Abmessung: 203mm x 133mm x 44mm
• Gewicht: 723g
• ISBN-13: 9780071636094
• ISBN-10: 0071636099
• Artikelnr.: 26549447

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Perfect Phrases for Lead Generation -Customize phrases for the 25 types of clients -Phrases for direct prospecting-using the right words to turn cold calls into cash -What to say to expand your customer base-and grow your sales-faster, bigger, and better Perfect Phrases for the Sales Call -Get past gatekeepers and sell to the decision makers -Present your product or service in the best light -Handle objections, stalling, and other delaying tactics -Build trust and cultivate relationships Perfect Phrases for Customer Service -Clear explanations of the reasons for difficult customer behaviors -Successfully handle even the most cantankerous customers -101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture