Complete Web Monitoring - Croll, Alistair; Power, Sean
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Do you know the true value of your website to your organization? Complete Web Monitoring shows you how to integrate several different views of your online business -- including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis -- into one clear picture that reveals the health and effectiveness of your web presence at any given moment. Complete Web Monitoring combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to…mehr

Produktbeschreibung
Do you know the true value of your website to your organization? Complete Web Monitoring shows you how to integrate several different views of your online business -- including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis -- into one clear picture that reveals the health and effectiveness of your web presence at any given moment. Complete Web Monitoring combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With Complete Web Monitoring, you will: Discover how visitors use your site, employing web analytics and tools for customer feedback Determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance Learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation Track all the communities related to your online presence: social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators You can't fix your mistakes if you don't know what they are. With the tools and advice in Complete Web Monitoring, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.
Autorenporträt
Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop.

He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop (where he runs the Cloud Computing and SaaS tracks), Structure, Mesh and Web2Expo. He also writes for a variety of blogs and is the author of numerous articles on Internet performance, security, cloud computing, and web technologies. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall
Rezensionen
"Der Auftritt eines Unternehmens im Web benötigt eine ganzheitliche Ausrichtung, um für die Firma insgesamt erfolgreich zu sein. Deshalb muss sichauch das Web Monitoring im eigenen Netz- und Systemmanagement widerspiegeln. Dieses englische Werk verfolgt einen integrierten und systematischen Ansatz im Sinne von Web 2.0. Dabei werden nicht nur die eigene Webseite und deren Besucher, sondern auch Online-Communities und aktuelle oder zukünftige Mitbewerber einbezogen." -- IT-Director, November 2009