Trevor A. Smith, Kenroy C. Wedderburn

Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

• Gebundenes Buch

Produktbeschreibung

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 166
• Erscheinungstermin: 3. November 2021
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 401g
• ISBN-13: 9781793645739
• ISBN-10: 1793645736
• Artikelnr.: 62478056

Autorenporträt

By Trevor A. Smith and Kenroy C. Wedderburn

Inhaltsangabe

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer