Conceptualization and Measurement of Perceived Security in E-Commerce - Aggarwal, Aanchal
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The book explicates a comprehensive model explaining the impact of Perceived security on consumer purchase intentions and how does it contribute to trust and satisfaction towards an e-retailer in an online shopping context. The study attempted to explore the relationships between transaction security, payment system and perceived security, trust, satisfaction and purchase intentions. The book additionally provides valuable information to on-line retailers so as to maximize customer satisfaction and trust and generate positive intentions to buy online with attributes of perceived security.

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Produktbeschreibung
The book explicates a comprehensive model explaining the impact of Perceived security on consumer purchase intentions and how does it contribute to trust and satisfaction towards an e-retailer in an online shopping context. The study attempted to explore the relationships between transaction security, payment system and perceived security, trust, satisfaction and purchase intentions. The book additionally provides valuable information to on-line retailers so as to maximize customer satisfaction and trust and generate positive intentions to buy online with attributes of perceived security.
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Autorenporträt
Aanchal Aggarwal arbeitet derzeit als Assistenzprofessorin am Vivekananda Institute of Professional Studies, das an die Guru Gobind Singh Indraprastha University angeschlossen ist. Frau Aggarwal promoviert auf dem Gebiet des Marketings und des Verbraucherverhaltens. Sie besitzt ein Stipendium des Insurance Institute of India.