Andere Kunden interessierten sich auch für
![Consumer Behavior Modeling - An Empirical Analysis]( "Consumer Behavior Modeling - An Empirical Analysis")
Consumer Behavior Modeling - An Empirical Analysis42,99 €![Global Marketing Activities Exposure and Consumption Behavior]( "Global Marketing Activities Exposure and Consumption Behavior")
Global Marketing Activities Exposure and Consumption Behavior50,99 €![Power, social identity and fashion consumption]( "Power, social identity and fashion consumption")
Power, social identity and fashion consumption26,99 €![Determinants of Intensity Consumption of Selected Indigenous Vegetables]( "Determinants of Intensity Consumption of Selected Indigenous Vegetables")
Determinants of Intensity Consumption of Selected Indigenous Vegetables26,99 €![The Impact of Financial Information on a Small Business in New Zealand]( "The Impact of Financial Information on a Small Business in New Zealand")
The Impact of Financial Information on a Small Business in New Zealand40,99 €![Brand Loyalty Influencing Consumer¿s Purchasing Behaviours]( "Brand Loyalty Influencing Consumer¿s Purchasing Behaviours")
Brand Loyalty Influencing Consumer¿s Purchasing Behaviours26,99 €![Consumption of Turkish coffee in the city of Skopje]( "Consumption of Turkish coffee in the city of Skopje")
Consumption of Turkish coffee in the city of Skopje23,99 €
While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This book aims to contribute a study on this topic, to add knowledge and insight on these types of sports fans. This study seeks to understand the prominent factors that influence consumption behaviours of rugby fans. Drawing on the research results the creation of a conceptual model is proposed for sports organisations to use in their relative areas of the industry. This work developed two conceptual models. The overarching model is called the Sport Circle Consumption Model, which incorporates the major themes and sub-themes from the research results. The second model is called the Inner Fan Model which focusses more specifically as the internal motives and influences towards being a sports fan. This study has been conducted to compile information and to share it with people and organisations in the sport and recreation industry. The aim is to create a conceptual model of some value to help industry organisations develop and grow, by creating more opportunities to connect with a variety of consumers.