Adam Waters

Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

• Gebundenes Buch

Produktbeschreibung

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition also features advice on the latest trends, including fake news, the importance of stories, and social listening analysis, and a new chapter on campaign planning for digital. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cybersecurity, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

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Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 216
• Erscheinungstermin: 29. September 2020
• Englisch
• Abmessung: 218mm x 142mm x 23mm
• Gewicht: 476g
• ISBN-13: 9781789663389
• ISBN-10: 1789663385
• Artikelnr.: 57573378

Autorenporträt

Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative, a content agency based in London. He's a juror for the Royal Television Society Digital Journalism awards and regularly serves as a digital advisor to charities and government. He's on the InsideOut Leaderboard, is passionate about creating opportunity for people through digital skills, and regularly runs mentoring programmes for young people.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Why digital content skills are essential for your career; Chapter
02: How to write for digital; Chapter
03: Making great video; Chapter
04: Graphic design, photography and audio; Chapter
05: Digital community building; Chapter
06: Evaluation; Chapter
07: Social media; Chapter
08: People; Chapter
09: Campaign planning; Chapter
10: Conclusion

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• • Chapter - 00: Introduction;
  • Chapter - 01: Why digital content skills are essential for your career;
  • Chapter - 02: How to write for digital;
  • Chapter - 03: Making great video;
  • Chapter - 04: Graphic design, photography and audio;
  • Chapter - 05: Digital community building;
  • Chapter - 06: Evaluation;
  • Chapter - 07: Social media;
  • Chapter - 08: People;
  • Chapter - 09: Campaign planning;
  • Chapter - 10: Conclusion

Rezensionen

"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. " Matt Clarke, Head of Digital, UK Ministry of Defence