Connecting the Dots - Benke, Cathleen; McFarlan, F. W.
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A guidebook for aligning technology-intensive initiatives with corporate intentions. It aims to offer a convincing case that the "alignment" portfolio management method is a good way to manage strategic planning and implementation.

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Produktbeschreibung
A guidebook for aligning technology-intensive initiatives with corporate intentions. It aims to offer a convincing case that the "alignment" portfolio management method is a good way to manage strategic planning and implementation.
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Autorenporträt
Cathleen A. Benko is Deloitte Consulting's Global e-Business Practice Leader. She speaks frequently on this topic at A-level IT conferences. Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.