You started your business for the freedom and adventure of being your own boss, but now you feel buried by your business. So many entrepreneurs experience this, and some have given up the hope of ever finding the money, time, and control they thought business ownership would bring them. But take heart! You can meet the challenges, reclaim your life, and grow your business at the same time. Conquer the Chaos shows you how. A one-stop turnaround plan, Conquer the Chaos lays out a complete path to make your business run smoothly and provide you with the freedom you desire. This realistic,…mehr
You started your business for the freedom and adventure of being your own boss, but now you feel buried by your business. So many entrepreneurs experience this, and some have given up the hope of ever finding the money, time, and control they thought business ownership would bring them. But take heart! You can meet the challenges, reclaim your life, and grow your business at the same time. Conquer the Chaos shows you how. A one-stop turnaround plan, Conquer the Chaos lays out a complete path to make your business run smoothly and provide you with the freedom you desire. This realistic, in-the-trenches guide offers six strategies that, when combined, give you a step-by-step approach for reaching entrepreneurial success. Described with stories and examples anyone running a small business today will recognize, the strategies offered by Conquer the Chaos allow you to: * Balance work, family, and emotional and physical health * Grow your business without being consumed by it * Cultivate a realistic and disciplined optimism * Finally get organized so your business can grow * Fix the follow-up breakdowns that hamper your business growth * Liberate yourself from busywork through automation Chaos is an inherent part of running a small business. How you decide to deal with that chaos--whether to accept it, fight it, or conquer it--is up to you. By business owners, for business owners, Conquer the Chaos enables you to reevaluate your approach, revitalize your operations, and realize the freedom and success your hard work deserves.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
CLATE MASK is the cofounder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation. SCOTT MARTINEAU is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.
Inhaltsangabe
Foreword.
Preface.
Acknowledgments.
Section I The Quest for Freedom.
1 The Entrepreneurial Revolution.
The Path to Revolution.
The Hierarchy of Freedoms.
2 Enter, Chaos.
The Infusionsoft Story.
Symptoms of Chaos.
Causes of Chaos.
3 Grow or Die.
A Mentality of Growth.
Why Entrepreneurs Choose Not to Grow.
Scenario #1: You Don't Want to Grow Your Business.
Scenario #2: You're Relying on Referrals and RepeatBusiness.
Scenario #3: You Believe You'll Just Figure It Out.
Scenario #4: You Do Everything Yourself--Manually.
Introducing--The Strategies for Conquering Chaos.
Section II Mindset Strategies: Achieving Balance.
4 Emotional Capital.
Your Emotional Capital Bank Account.
Making Deposits in Your Emotional Bank Account.
Spot-Check Your Emotional Capital.
5 Disciplined Optimism.
The Three Components of Disciplined Optimism.
Opportunities to Practice Disciplined Optimism.
Practical Ways to Cultivate Disciplined Optimism.
Disciplined Optimism and Passion.
6 Entrepreneurial Independence.
The Advice You Get.
Facing the Challenge of Independence.
The Benefits of Independence.
Section III Systems Strategies: Controlling Speed.
7 Centralize.
The Need to Centralize.
Multiple System Chaos.
The Struggle of Disjointed Systems.
The Value of the Right System.
The Process of Centralization.
8 Follow-Up.
The Most Neglected Marketing Principle.
How Lack of Follow-Up Is Creating Chaos.
Why Follow-Up Breaks Down.
The Benefits of Follow-Up.
The Science Behind Effective Follow-Up.
9 Automate.
From Manual to Automated.
What You Can and Should Automate.
A Story of Automation.
Section IV Find Your Freedom.
10 Avoiding the Backslide.
The Myth of Long, Hard Work.
Harnessing Your Unbridled Passion.
The Belief Your Business Will Fail without You.
11 The Liberated Entrepreneur.
Climbing the Hierarchy of Freedom.
Giving Up the Chaos.
Appendix: Small Business Resources.
References.
About the Authors.
Index.
Foreword xi
Preface xv
Part 1 The Entrepreneur's Quest for Success 1
1 The Entrepreneurial Revolution 3
The Purpose of This Book 7
A Better Way of Life for Entrepreneurs 9
The Entrepreneurial Revolution Defined 10
The Loss of Security: Corporate Distrust 12
The Power Shift: The Internet Age 12
The Promise of Something Better: The Overnight Success Story 13
The COVID Effect 15
2 The Quest for Success 19
The Entrepreneur's Hierarchy of Success 21
Money 23
Time 24
Control 25
Impact 26
Freedom 27
The Real Definition of Success 28
The Stages of Small Business Growth 30
3 Chaos and the Dark Side of Entrepreneurship 39
What Is Small Business Chaos? 42
The Chaos Continues 47
You're Wearing All the Hats 47
You Don't Know How to Grow 48
You Are Growing--The Wrong Way 49
You're Drowning in Technology 49
You Lack a Clear, Central, Guiding Focus 51
The Dark Side of Entrepreneurship 52
Ego Is the Enemy 54
ADHD 55
Introducing the Six Keys to Conquer the Chaos 56
The Personal Keys: Mindset, Vision, Rhythm 57
The Business Keys: Strategy, Automation, Leadership 57
Part 2 The Personal Keys to Success 61
4 Mindset 63
Cultivating a Mindset of Success 67
Your Emotional Capital Bank Account 72
Disciplined Optimism 74
The Three Components of Disciplined Optimism 75
Entrepreneurial Independence 78
5 Vision 85
Why and How Does the Imbalance Happen? 88
The Evolution of Life Vision 90
The Five Parts of Your Life Vision 92
Guidelines for Lifetime Goals 96
Putting Together the Vision Puzzle Pieces 97
6 Rhythm 101
The Rhythm of Execution Defined 105
The Rhythmic Habits and Schedule 108
Start Small: The Three Transformative Habits 114
Goal Setting the SMART Way 115
Wrapping Up the Three Personal Keys to Success 118
Part 3 The Business Keys to Success 121
7 Strategy 123
Company Strategy 127
Customer Strategy 132
The Three Phases of the Customer Lifecycle 134
Follow- up 135
The Fundamentals of Follow- up 137
The Seven Secrets to Double or Triple Your Sales 140
Back to the Basics of Customer Lifecycle 143
8 Automation 149
What to Automate 155
From Manual to Automated 158
The Typical Lead Generation and Conversion Process 160
The Automated Lead Generation and Conversion Process 161