Carolyn Tate

Conscious Marketing

How to Create an Awesome Business with a New Approach to Marketing

• Broschiertes Buch

Produktbeschreibung

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally.

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Produktdetails

• Verlag: John Wiley & Sons Australia Ltd
• Seitenzahl: 216
• Erscheinungstermin: 18. Mai 2015
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 326g
• ISBN-13: 9780730309642
• ISBN-10: 0730309649
• Artikelnr.: 41609701

Autorenporträt

CAROLYN TATE is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business For Dummies and Unstuck in Provence. Visit slowschool.com.au or carolyntate.co.

Inhaltsangabe

About the author ix
Acknowledgements xi
Preface xiii
Part I: The current state of marketing 1
1 The problem with marketing 3
2 The evolution of consciousness 29
Part II: The reinvention of marketing 49
3 Introducing conscious marketing 51
4 Personal consciousness - an essential ingredient for conscious marketing
59
5 Purpose (why) - the thing that keeps you keeping on 69
6 Product (what) - those things you offer that improve lives 87
7 People and planet (who) - the partners in your business community 101
8 Promotion - how you spread the word 121
Part III: Shifting from theory to action 145
9 The conscious marketing shift - 10 solid principles to adopt 147
10 Your conscious marketing action plan 167
Conclusion 175
Afterword by Billy Stafford 177
The Conscious Marketing Manifesto 179
Useful resources for conscious business owners 183
Index 187