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Using a balanced methodological approach, Conservatism, Consumer Choice, and the Food and Drug Administration during the Reagan Era explores American pharmaceutical regulation and connects political, cultural, and business history to capture the relationship between Food and Drug Administration (FDA) regulators, pharmaceutical companies, and interest groups. Rooted in both qualitative and quantitative sources, Richert's book goes inside the FDA to reveal an intriguing story of the drug business, bureaucrats, conservatism, and the American presidency.