This book examines how Twitter is used to create shared understandings of race and gender. An in-depth, qualitative investigation of discussions about popular culture, social justice, politics, and advertising campaigns provides insight to the nature of Twitter's digital culture and its potential to serve as a virtual public sphere.
This book examines how Twitter is used to create shared understandings of race and gender. An in-depth, qualitative investigation of discussions about popular culture, social justice, politics, and advertising campaigns provides insight to the nature of Twitter's digital culture and its potential to serve as a virtual public sphere.
Judith E. Rosenbaum is assistant professor of communication and journalism at the University of Maine.
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Contents Acknowledgments Chapter One: Introduction What We Tweet: Reconstructing Race and Gender in Entertainment Chapter Two: Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity Chapter Three: #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity Chapter Four: #AsianProblems: Constructing Cultural Understandings of Asian Americans Tweeting with a Passion: Twitter, Politics, and Social Justice Chapter Five: From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media Movements Chapter Six: #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter Who Tells the Story: Analyzing Twitter Users Chapter Seven: Is it #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative Chapter Eight: I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media Conclusion Notes References About the Author
Contents Acknowledgments Chapter One: Introduction What We Tweet: Reconstructing Race and Gender in Entertainment Chapter Two: Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity Chapter Three: #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity Chapter Four: #AsianProblems: Constructing Cultural Understandings of Asian Americans Tweeting with a Passion: Twitter, Politics, and Social Justice Chapter Five: From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media Movements Chapter Six: #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter Who Tells the Story: Analyzing Twitter Users Chapter Seven: Is it #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative Chapter Eight: I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media Conclusion Notes References About the Author
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