- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
Andere Kunden interessierten sich auch für
- A. ParmentMarketing to the 90s Generation53,99 €
- Linda F. AlwittThe Low-Income Consumer139,99 €
- UnknownThe Emerging High-Tech Consumer92,99 €
- Ronald Paul Hill (ed.)Marketing and Consumer Research in the Public Interest121,99 €
- Linda F. AlwittThe Low-Income Consumer90,99 €
- Serapio, Jr, Manuel G. / Takabumi Hayashi (eds.)Internationalization of Research and Development and the Emergence of Global R & D Networks179,99 €
- James R. LumpkinDirect Marketing, Direct Selling, and the Mature Consumer91,99 €
-
-
-
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 208
- Erscheinungstermin: 5. Januar 2026
- Englisch
- Abmessung: 229mm x 152mm
- ISBN-13: 9780415777599
- ISBN-10: 0415777593
- Artikelnr.: 63426943
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 208
- Erscheinungstermin: 5. Januar 2026
- Englisch
- Abmessung: 229mm x 152mm
- ISBN-13: 9780415777599
- ISBN-10: 0415777593
- Artikelnr.: 63426943
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Chapter 1: "Re-educating the Consumer-Citizen to Think Globally: The
Guiding Role of NGOs Marketing Discourses", Chapter 2: "'This Diamond Ring
Doesn't Shine For Me Anymore': NGOs' Conflict Diamond Campaign and the
Challenge to Luxury Consumption", Chapter 3: "Tainting the Coffee Consuming
Community-spirit of Starbucks: NGOs' 'Fair Trade' (or Not) Coffee
Campaigns", Chapter 4: "Unpacking the Ritual of Meaningless Gift-giving as
Shamefully Meaningful: The Christmas "Gift-swap" in Oxfam's 'Unwrapped
Gifts' Promotion", Chapter 5: "Thrills That "Sustain" Last a Lifetime:
NGOs' 'Volunteer Vacations,' the Authentic Transformative Tourist
Experience", Chapter 6: "Seeking Style While Un-doing Vanity: Locks of Love
and NGOs Reconstruction of Giving and Consuming, Chapter 7: "Shaping the
Role of Material Values in the Ideal Childhood: NGO Discourses of Child
Rights", Chapter 8: Consumer Alternatives to the Media Spectacles of
Corporate Broadcast Brands: NGOs' 'Reality' Programming of the War on
Terror, Chapter 9: "The Wielding of a Global Citizen Identity Through
International Sports Events", Chapter 10: "Reconstructing the
Consumer-Citizen Identity in a Global Arena: NGOs' Transformative Lessons"
Guiding Role of NGOs Marketing Discourses", Chapter 2: "'This Diamond Ring
Doesn't Shine For Me Anymore': NGOs' Conflict Diamond Campaign and the
Challenge to Luxury Consumption", Chapter 3: "Tainting the Coffee Consuming
Community-spirit of Starbucks: NGOs' 'Fair Trade' (or Not) Coffee
Campaigns", Chapter 4: "Unpacking the Ritual of Meaningless Gift-giving as
Shamefully Meaningful: The Christmas "Gift-swap" in Oxfam's 'Unwrapped
Gifts' Promotion", Chapter 5: "Thrills That "Sustain" Last a Lifetime:
NGOs' 'Volunteer Vacations,' the Authentic Transformative Tourist
Experience", Chapter 6: "Seeking Style While Un-doing Vanity: Locks of Love
and NGOs Reconstruction of Giving and Consuming, Chapter 7: "Shaping the
Role of Material Values in the Ideal Childhood: NGO Discourses of Child
Rights", Chapter 8: Consumer Alternatives to the Media Spectacles of
Corporate Broadcast Brands: NGOs' 'Reality' Programming of the War on
Terror, Chapter 9: "The Wielding of a Global Citizen Identity Through
International Sports Events", Chapter 10: "Reconstructing the
Consumer-Citizen Identity in a Global Arena: NGOs' Transformative Lessons"
Chapter 1: "Re-educating the Consumer-Citizen to Think Globally: The
Guiding Role of NGOs Marketing Discourses", Chapter 2: "'This Diamond Ring
Doesn't Shine For Me Anymore': NGOs' Conflict Diamond Campaign and the
Challenge to Luxury Consumption", Chapter 3: "Tainting the Coffee Consuming
Community-spirit of Starbucks: NGOs' 'Fair Trade' (or Not) Coffee
Campaigns", Chapter 4: "Unpacking the Ritual of Meaningless Gift-giving as
Shamefully Meaningful: The Christmas "Gift-swap" in Oxfam's 'Unwrapped
Gifts' Promotion", Chapter 5: "Thrills That "Sustain" Last a Lifetime:
NGOs' 'Volunteer Vacations,' the Authentic Transformative Tourist
Experience", Chapter 6: "Seeking Style While Un-doing Vanity: Locks of Love
and NGOs Reconstruction of Giving and Consuming, Chapter 7: "Shaping the
Role of Material Values in the Ideal Childhood: NGO Discourses of Child
Rights", Chapter 8: Consumer Alternatives to the Media Spectacles of
Corporate Broadcast Brands: NGOs' 'Reality' Programming of the War on
Terror, Chapter 9: "The Wielding of a Global Citizen Identity Through
International Sports Events", Chapter 10: "Reconstructing the
Consumer-Citizen Identity in a Global Arena: NGOs' Transformative Lessons"
Guiding Role of NGOs Marketing Discourses", Chapter 2: "'This Diamond Ring
Doesn't Shine For Me Anymore': NGOs' Conflict Diamond Campaign and the
Challenge to Luxury Consumption", Chapter 3: "Tainting the Coffee Consuming
Community-spirit of Starbucks: NGOs' 'Fair Trade' (or Not) Coffee
Campaigns", Chapter 4: "Unpacking the Ritual of Meaningless Gift-giving as
Shamefully Meaningful: The Christmas "Gift-swap" in Oxfam's 'Unwrapped
Gifts' Promotion", Chapter 5: "Thrills That "Sustain" Last a Lifetime:
NGOs' 'Volunteer Vacations,' the Authentic Transformative Tourist
Experience", Chapter 6: "Seeking Style While Un-doing Vanity: Locks of Love
and NGOs Reconstruction of Giving and Consuming, Chapter 7: "Shaping the
Role of Material Values in the Ideal Childhood: NGO Discourses of Child
Rights", Chapter 8: Consumer Alternatives to the Media Spectacles of
Corporate Broadcast Brands: NGOs' 'Reality' Programming of the War on
Terror, Chapter 9: "The Wielding of a Global Citizen Identity Through
International Sports Events", Chapter 10: "Reconstructing the
Consumer-Citizen Identity in a Global Arena: NGOs' Transformative Lessons"