Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR
A study of selected companies with reference to Electronic Products
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In the era of globalization, electronic marketing is a great revolution. The business organizations are adopting this technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore this study was undertaken to study the consumer's attitudes towards online shopping and specifically studying the factors influencing co...
In the era of globalization, electronic marketing is a great revolution. The business organizations are adopting this technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore this study was undertaken to study the consumer's attitudes towards online shopping and specifically studying the factors influencing consumers to shop online.The present study "Survey of Consumer Attitude towards Online shopping Vs In-Store Shopping for Electronic Products" is descriptive in nature. The study attempts to analyze the various aspects of consumer attitude towards online shops and in-store shops.
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