Consumer Attitude towards TV and Web Advertising - Gautam, Harish;Singh, Gurmeet
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Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The…mehr

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Produktbeschreibung
Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.
Autorenporträt
HARISH GAUTAM, Ph D Assistant Professor, Faculty of Management, Doaba College Jalandhar, Pb, India. GURMEET SINGH, Ph D Associate Professor (Marketing and International Business) and Associate Dean Research and Graduate Affairs, Faculty of Business and Economics, The University of the South Pacific, Suva, Fiji Islands.