Andere Kunden interessierten sich auch für
![Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry]( "Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry")
Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry47,95 €![Foreign direct investment in China - An analysis of the current reform status]( "Foreign direct investment in China - An analysis of the current reform status")
Foreign direct investment in China - An analysis of the current reform status18,95 €![Innovation strategies for foreign companies entering China's dynamic market]( "Innovation strategies for foreign companies entering China's dynamic market")
Innovation strategies for foreign companies entering China's dynamic market19,95 €![A Panoramic View On Giant Oil Marketing Companies In India]( "A Panoramic View On Giant Oil Marketing Companies In India")
A Panoramic View On Giant Oil Marketing Companies In India36,99 €![International Business Strategy. IKEA's Foreign Expansion into the Chinese Market]( "International Business Strategy. IKEA's Foreign Expansion into the Chinese Market")
International Business Strategy. IKEA's Foreign Expansion into the Chinese Market18,95 €![Analysis and Comparison of Chinese and German Business Culture with Special Focus on Effective Leadership in China]( "Analysis and Comparison of Chinese and German Business Culture with Special Focus on Effective Leadership in China")
Analysis and Comparison of Chinese and German Business Culture with Special Focus on Effective Leadership in China17,95 €![Euro Disney Paris as the largest single foreign direct investment in France: The location decision of the Walt Disney Company and its impact on regional infrastructures]( "Euro Disney Paris as the largest single foreign direct investment in France: The location decision of the Walt Disney Company and its impact on regional infrastructures")
Euro Disney Paris as the largest single foreign direct investment in France: The location decision of the Walt Disney Company and its impact on regional infrastructures42,95 €
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer's preference of the foreign goods.It is important to conduct a systematic investigation regarding the concept of country oforigin in the developing countries as it has its effects on the exporters, foreign manufacturers,domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intensecompetition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.